SA Canegrowers is delivering on its Visions and Mission through strategic themes based on its agreed value propositions by:
- fostering profitability in the value chain through the support of diverse production on sugarcane farms while simultaneously driving a regulatory framework that is empathetic to the cane growing sector.
- seeking sustainability through innovation, research and development coupled with continuing up-to-date and credible industry economic analysis.
- vigorously driving an ethical and informed transformation agenda which builds on the association’s well-established and authentic organisational diversity. At the same this drive supports the development of like-minded leadership among those who are eager to serve the industry through the organisation’s fully integrated grower representative bodies.
- using proactive, credible and sincere Communication and Stakeholder Engagement in a pronged approach aimed at affirming the association’s value proposition to its members while at the same time informing the general public and the government on the significant and important role the sugarcane producing industry plays in the South African agriculture and rural economies.